AI-Powered Brokerages: The DeepSeek Effect
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On February 10, the DeepSeek concept within China's A-share market showcased an impressive performanceThe index tracking this innovative technological movement surged by more than 8%, marking a significant surge that was reflected across various stocks, with many hitting their daily limitThis burgeoning interest signals a broader trend towards integrating advanced AI capabilities into the trading and financial analytics sectors.
As DeepSeek continues to gain traction, it is empowering the transformation of the brokerage industry towards greater intelligence and efficiencySeveral brokerages, in interviews conducted with industry reporters, expressed their enthusiasm for the DeepSeek technology waveMany have already integrated DeepSeek into their operations and are actively conducting localized deployment tests as a means to capitalize on technological innovation and enhance their digital transformation efforts.
By leveraging the DeepSeek big model, brokerages are deploying these advanced capabilities in various scenarios including intelligent investment advisory, customer service, industry research, risk management, and smart office solutionsThis not only accelerates the application of AI technologies but also opens up new avenues for development within the sector.
Rapid Local Deployment and Integration
In this age of fast-paced digital transformation, the innovation driven by financial technology has become a crucial force in the development of the securities industryFrom multiple brokerages interviewed, it was evident that the industry is enthusiastically embracing the new wave of technology represented by DeepSeek.
It has been reported that at least ten brokerages have completed the localization of the DeepSeek-R1 model, including major firms such as Guotai Junan, GF Securities, Guojin Securities, and moreSuch widespread adoption emphasizes the industry's commitment to integrating cutting-edge AI technologies into their business frameworks.
For instance, Guotai Junan Securities has undertaken extensive exploration into AI technologies and has achieved localization of the DeepSeek R1 model even before the Spring Festival
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They are currently testing applications in various settings to enhance their “Junhong Lingxi” large model, aiming to bolster their capabilities in smart investment research and customer serviceThis significant step is indicative of how the brokerage industry is leaning heavily on AI to facilitate their transformation.
GF Securities, on the other hand, has completed integration of both DeepSeek-V3 and DeepSeek-R1 models and launched a mini-program on WeChat powered by DeepSeekThis development empowers investment advisors and enables broader customer service initiatives, reflecting a rapidly evolving approach to client engagement during the festive season.
In the week following the Lunar New Year, a number of brokerages publicly announced their integration of DeepSeek technologiesAmong them, Guoxin Securities has successfully deployed the DeepSeek-R1-Distill-32B model locally, establishing a robust foundation for future applicationsMeanwhile, Huatai Securities has launched their “Guangxiaoe” AI assistant, showcasing the multi-faceted applicability of the model across different operational contexts.
Empowering Core Business Domains
As DeepSeek makes its mark, brokerages are weaving it into multiple core business areas, deepening integration into their proprietary intelligent service platformsThis approach allows them to explore ways to empower business scenarios and broaden their operational landscape.
The introduction of the DeepSeek model will significantly bolster Guotai Junan’s “Junhong Lingxi” in areas such as intelligent querying, investment services, market research, risk compliance, and information retrievalA company spokesperson remarked that this model represents the industry's first multimodal large model with substantial parameters, aiming to enhance customer digital service infrastructures.
Similarly, Guojin Securities plans to utilize DeepSeek's capabilities in their customer service, risk management, and investment analysis sectors
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Their representative highlighted ongoing initiatives that pivot towards creating an “AI-friendly organization,” utilizing a dual push of technological and business strategies to revolutionize wealth management and investment banking.
Preliminary testing results have shown promising outcomes for Guoxin Securities in various applicationsWith performance surpassing previous open-source models, it demonstrates a significant potential for business integration, leading to planned expansions in core brokerage operations like investment analysis and risk management.
Furthermore, the advancements in AI brought forth by DeepSeek are not limited to core brokerage functionsThe systems underpinning client interactions, query resolutions, and compliance inquiries are set for upgrades across several brokerages, enhancing their operational efficiency and responsiveness.
Accelerating AI Application Penetration
Since DeepSeek came onto the scene, brokerage departments have taken proactive steps, rapidly developing related research reports and analyses focusing on its impacts across various domains like modeling, computational power, and application strategiesAnalysts have emphasized its potential to revolutionize the AI landscape within China.
An analyst from CITIC Securities pointed out that DeepSeek’s technology and openness could catalyze rapid developments throughout the domestic AI sectorThe innovations brought forth by DeepSeek are providing opportunities for domestic AI chip manufacturers and aiding cloud computing companies in upgrading their services and boosting revenues.
Analysts at GF Securities have been keen to point out that the technological advancements associated with DeepSeek present promising short-term benefits, including lowered computational costs for AI models, while also ensuring long-term adoption of AI technologies across various sectors.
In conclusion, as the DeepSeek initiative unfolds across the brokerage firms of China, the potential for transformative impacts on the securities industry is evident
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